Farmscape for January 11, 2017

The Executive Director of Farm and Food Care Saskatchewan says the Saskatchewan Canola Development Commission's "License to Farm Documentary" has been a tremendous tool for helping build the public's trust in agriculture.
Last month Farm and Food Care Saskatchewan named the inaugural winners of its "Food & Farming Champion Award."
The award was created to recognizes individuals and organizations in Saskatchewan who work to advocate for and inspire public trust in agriculture.
Farm and Food Care Saskatchewan Executive Director Clinton Monchuk says the Saskatchewan Canola Development Commission was named as one of two winners due mainly to its License to Farm documentary.

Clip-Clinton Monchuk-Farm and Food Care Saskatchewan:
The Saskatchewan Canola Development Commission is the commission in the province of Saskatchewan that collects the levies for all the canola sales in the province from farmers.
What they do with that money is try to develop the canola industry in different methods, whether it be through assistance with marketing or plant breeding and what have you here in the province to grow and expand the industry.
Specific to the Food and Farming Champion Award, they used some of those funds to advance this documentary to get out into the public eye of what canola production really is and what farmers are using with the new technology and how consumers can be confident in knowing their food is safe.

Monchuk says this documentary has been an excellent method of addressing some of the misconceptions around the use of genetically modified crops, other crops and livestock.
He notes the documentary was viewed over 80,000 times in 163 different countries and made more than two million social media impressions.
For Farmscape.Ca, I'm Bruce Cochrane.

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