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Consumers Anxious to Learn About How Food is Produced
Clinton Monchuk - Farm and Food Care Saskatchewan

Farmscape for December 23, 2016

The Executive Director of Farm and Food Care Saskatchewan says, while consumers acknowledge they know little about how their food is produced, they are anxious to learn more.
As part of its "Farms at the Table Conference" Farm and Food Care Saskatchewan presented its inaugural Food & Farming Champion Award to Dr. Leigh Rosengren, a veterinarian from Midale, Saskatchewan and to the Saskatchewan Canola Development Commission.
The award was created to recognize those who work to advocate for and inspire public trust in agriculture.
Farm and Food Care Saskatchewan Executive Director Clinton Monchuk says a national survey of 25 hundred consumers earlier this year found out that consumers don't know a lot about food production but a majority would like to know more.

Clip-Clinton Monchuk-Farm and Food Care Saskatchewan:
Predominantly right now consumers are OK with how things are going in agriculture but there's a little bit of doubt in the back of their mind and all you have to do is go to Google and Google specific words around GMOs or animal welfare or antibiotics in meat and you will see different special interest groups that may pose a level of doubt about the food industry here in Saskatchewan and Canada.
What we're trying to do with awards like this and Farm and Food Care Saskatchewan is get out to the consumer and say this is exactly what we do.
I think we've been a little bit complacent in the past that consumers really didn't want to know or possibly didn't care about where their food comes from but more and more, with the availability of information, consumers want to be more knowledgeable about their food and where it comes from.

Monchuk says we know there's a desire among consumers to understand more about how farming and food production is done.
He says organizations like Farm and Food Care Saskatchewan and some of the commodity groups are attempting to be as proactive as possible to provide that information, whether on line, through social media or at various events.
For Farmscape.Ca, I'm Bruce Cochrane.


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